08 May
Alliteration is the repetition of initial consonant sounds in closely connected words. One student speaker who was criticizing the lowering of educational standards paused near the conclusion of her speech, then made the following emphatic statement: “We don’t need the doctrine of dumbing down.” Her repetition of the “d” sound was distinctive, and helped listeners remember her point. It made her and her case seem strong and impressive. Alliteration can be effective in the introductions and conclusions of action-oriented speeches. But be careful not to overdo it—if used too frequently, it can sound contrived. Save it for the moments that really count.
