Conjurethemovie

Disease. This metaphor reflects our fears of illness and our ongoing search for cures. The plague was the great symbolic disease of the past; more recently, cancer is the metaphoric illness that dominates public discourse. ‘ The speaker using such a metaphor usually offers a cure. If the disease his progressed too far, radical surgery may be the answer. On the night before I was assassinated, Dr. King warned that “the nation is sick, trouble is in the land, confusion all around.” Only the commitment of his listeners to political, economic, and spiritual reform, he suggested, might cure that illness.
Similarly, metaphors of war and peace reflect our fascination with war
our yearning for peace. The impulse to build, as when we talk about “constructing” speeches or “laying the foundations” for the future, emphasize our ancient instinct as tool-makers to create and control the conditions of our lives. Family metaphors often express the dream of a close, even loving relationship among people through such images as “the family of human ity.” And spatial metaphors often reflect striving upward and forward toward and the desire to avoid falling or retreating into failure.
Culture types and universal images can help bring listeners together aid set the stage for group action. Be careful not to overdo such language. If you strain to use such words, they will seem artificial. But if you use them appropriately with an abundance of supporting materials, they can make your speech more effective.