Conjurethemovie

You can create a sense of togetherness by using inclusive pronouns, applying identity words, or evoking universal images.
Inclusive Pronouns. Successful speakers rarely refer to my feelings, my plans, or my cause, but rather our feelings, our plans, our cause. Similarly, they do not say that I will do something or you will do something, but that we will do it together. These inclusive pronouns help unite speakers and listeners. Their importance can be shown best by a negative example. When Ross Perot addressed an NAACP convention during the 1992 presidential campaign, he repeatedly referred to his African American audience as “you people.” These words highlighted separation and alienated many listeners.