Conjurethemovie

The work of language is cumulative: That is, to achieve action, we must help listeners see a situation clearly, arouse their feelings about what they see, and bring them together into a group prepared to act. This implies that all the language techniques we have described—from simile to universal images— can contribute to the work of encouraging action. There are, however, certain techniques especially suited to meet this challenge. These resources can help speakers build the kind of ethos that will make them respected advice-givers and leaders in persuasive and ceremonial situations.
In persuasive situations especially, the ethos of the speaker is a central consideration. After all, taking action requires time and trouble and often involves cost and risk. Do we really trust this speaker? Do we respect his judgment? Does she have our good at heart? These questions rise as we hesitate on the threshold of action.
Special techniques that help build the ethos of the speaker and stir listeners to act include alliteration, parallel construction, inversion, and antithesis.